![]() AlumniĪlumni has supported other small NYC businesses with content, even though it was wrestling with its own woes in 2020. “We are Asian owners who grew up listening to Black music and streetwear is a culmination of both Asian and Black design talent.”īanana Mag x Adidas: Queens rapper Jeff Donna performing at Alumni Flushing in 2019. ![]() “Honoring Black and Gold unity is just part of our DNA with our ownership in Crown Heights and Flushing, communities that are predominantly Black and Asian populations, respectively,” he says. They are a pillar of the community.”Ĭho says serving both groups is something Alumni has done long before the movements, since its inception. “They are really more than just a sneaker store. In addition to spotlighting eateries like Meet Sum Cafe and barber shop 12 Pell, it’s helping to raise $200,000 for the organization’s Longevity Fund. He notes that more businesses are advocating for stronger relations between both communities, as a spike in Asian-American hate crimes have recently spurred the #StopAsianHate campaign, less than a year after the #BlackLivesMatter movement. Alumni also kicked off Lunar New Year by teaming up with Welcome to Chinatown, which supports small businesses affected by Covid-19. Its Instagram page, which boasts 30,000+ followers, launched a campaign during Black History Month to feature Black-owned small businesses across New York City, such as Brooklyn Tea and vegetarian cafe and lifestyle shop Uncles et Aunts. ![]() AlumniĪlumni is connected to the small business community just as much as the music industry. Sneaker fanatics and Cormega fans alike line up at Alumni Flushing in June 2019. ![]()
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